15x Startup Tactics Workbooks

Plan, test, and launch your venture with 15 ready-to-use startup workbooks.

The 15 fill-in-the-blanks workbooks Paul uses with MIT founders to run primary market research, set OKRs and KPIs, and turn raw conversations into a venture plan — straight from Disciplined Entrepreneurship: Startup Tactics.

What you'll get

• Run advanced primary market research end-to-end — outreach scripts, qualification screens, watering-hole lists, conversation trackers, and the Insights Grid that quantifies what you actually heard.
• Set OKRs and KPIs that fit an early-stage venture — time-bound objectives, measurable key results, owner assignments, and check-in cadences without over-engineering.
• Outreach templates ready to copy and send — versioned email and social DMs, qualification questionnaires, and follow-up trackers so you spend the time on the conversations, not the formatting.
• Quantify qualitative interviews with the Insights Grid — turn 15+ founder conversations into ranked problems and themes you can prioritize and defend.
• Tactical, not theoretical — every workbook is a Google Sheet you copy and edit, paired with worked examples. No slides, no fluff.

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